Wir möchten Sie dazu einladen, Ihre Vorschläge für einen Vortrag auf der Automotive Acoustics Conference einzureichen und mit uns neue Verfahren der nachhaltigen Lärmminderung avoidant attachment dating erforschen. Wir freuen uns auf Ihre Anregungen für innovative, umweltfreundliche und intelligente Verfahren zur Gestaltung der Zukunft der Fahrzeugakustik. Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden. Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. Themenseiten Chevron down icon Chevron up icon Organisationspsychologie Projektmanagement Marketing Smart Manufacturing. Weitere Formate Chevron down icon Chevron up icon Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards MyNewsletter Firmensuche. Jetzt Einzelzugang starten. Zugang für Unternehmen. Automotive Acoustics Conference Call for Papers - Deadline: Januar Springer Professional. Suche Suchbegriffe eingeben Suchen. Journal of the Academy of Marketing Science. Abstract The experience of romantic love is closely interlocked with consumption journeys—yet how and why consumers engage in romantic consumption is not fully understood. Specifically, we investigate how attachment styles influence romantic consumption across various contexts, from movies, books, and greeting cards to romantic gaming and online dating. Across six studies, we show that consumers with an avoidant attachment style are less likely to engage in romantic consumption, whereas consumers with anxious and fearful attachment styles are more favorable toward it and emulate the romantic consumption of consumers with a secure attachment style. We propose that this pattern is driven by the interaction between attachment avoidance and anxiety such that the negative effect of attachment avoidance is attenuated when attachment anxiety is high. These attachment style differences are mediated by a motive for emotional intimacy, suggesting that personal romantic consumption e. Notably, positioning avoidant attachment dating via types of romantic love serves as an important moderator: products positioned via companionate love are more appealing to securely attached consumers, products positioned via passionate love are more appealing to avoidant consumers, and anxious and fearful consumers find both equally appealing. Consistent with the notion of consumer-based strategy, we discuss how managers can leverage these insights in their segmentation, targeting, and positioning. Vorheriger Artikel The consumer production journey: marketing to consumers avoidant attachment dating co-producers in the sharing economy. Nächster Artikel Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America. Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten. Jetzt einloggen Kostenlos registrieren. Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:. Jetzt informieren. Springer Professional "Wirtschaft" Online-Abonnement. Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf: über Nur mit Berechtigung zugänglich. A reliance upon main effects models complicates interpretation of prior findings because it not only excludes discovery of important interaction patterns as we predict but could potentially lead to observation of main effects that would not emerge were an interaction incorporated into the focal model. Schachner and Shaverp. Specifically, when removing relationship status from the models, the anxiety-by-avoidance interaction and relevant contrasts all remain consistent. Furthermore, evaluations of the neutral fragrances were unaffected by attachment styles. The pattern of results for the choice and process variables are consistent with inclusion of the full sample. Analysis of these ratings yields a pattern consistent with relative preference and supporting H1 and H3. Details omitted for brevity, please see the Web Appendix for supplementary analyses. Note that we control in our studies for both age and gender and we show that attachment styles are significant predictors i.
The marketing of love: how attachment styles affect romantic consumption journeys
Signs of an avoidant attachment style -Be patient -Don't force a conversation -Avoid controlling their behaviours. But keep your eyes on the prize: A. Some steps to take when a Dismissive-Avoidant pushes away. Do rely on your own training wheels if setting guidelines for yourself helps you feel safer while dating.Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. Verifizierter Kauf. Journal of Social and Personal Relationships, 16 4 , — Cognitive representations of attachment: The structure and function of working models. The making and breaking of affectional bonds.
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But keep your eyes on the prize: A. People with an avoidant attachment style are the hardest of all attachment styles to get back. Sorry if this sounds harsh, I just want you to have the best marriage possible, and that can't happen if you're dating a. Some steps to take when a Dismissive-Avoidant pushes away. Dating Goals. -Be patient -Don't force a conversation -Avoid controlling their behaviours. Dating/relationship expert Lucia explains exactly how to get. Do rely on your own training wheels if setting guidelines for yourself helps you feel safer while dating.Journal for the Scientific Study of Religion, 36 2 , — Journal of Consumer Psychology, 22 2 , — Eye Mind Spirit. Zurück zum Zitat Mourey, J. Cooper, M. Analysis of these ratings yields a pattern consistent with relative preference and supporting H1 and H3. Paludi Ed. CrossRef Oppenheimer, D. Attachment processes and commitment to romantic relationships. CrossRef Zhang, F. Springer Professional "Wirtschaft" Online-Abonnement. Are romantic comedies profitable? Consuming the romantic utopia: Love and the cultural contradictions of capitalism. Zurück zum Zitat Eastwick, P. Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis Original Empirical Research. Zurück zum Zitat Mandel, N. A longitudinal study of changes in religious belief and behavior as a function of individual differences in adult attachment style. Hatfield, E. Fearful-avoidance, disorganization, and multiple working models: Some directions for future theory and research. Jessica Baum. Journal of Consumer Research, 36 2 , — Zurück zum Zitat Simpson, J. Sternberg, R. Scott Aaron M. New Haven: Yale University Press. Psychological Bulletin, 3 , — Zurück zum Zitat Fraley, R. Zurück zum Zitat Bogaert, A. CrossRef Nenkov, G. Zurück zum Zitat Bowlby, J. Kindle Direct Publishing Dein E-Book veröffentlichen. CrossRef MacInnis, D. Attachment and loss: Attachment, volume 1. Attachment Theory and Close Relationships, Simpson, J. Zurück zum Zitat Simpson, J. Ein Problem mit diesem Produkt melden.
